Collective of independents · Communications agency: production & distribution
From the idea to the audience,
turnkey.
Collective Efficiency covers the full scope of a communications agency. Lyon, Paris and wherever your projects take us.
A collective, not an agency.
Each independent, sharp in their own craft, works collectively on your project: you assemble the skills you need, and the complementary team that comes out of it carries you forward.
It costs less than an agency: nobody is paid on top of the work, no shareholders, no organisation to keep running. What you pay pays for the work, for a scope that remains that of a production and communications agency, matched to your ambitions and your budget.
Collective: A complementary team that chose each other, one mindset, and nobody passes the buck: the project runs on a single thread, from the first conversation to release.
Efficiency: efficiency is not only effectiveness. Effectiveness reaches the result; efficiency is the ratio between the result you get and the resources you commit. Our useful performance comes from our expertise, and from a framework built for us to do our best work.
One point of contact
One voice, from the first conversation to distribution: your project lead. They know the project inside out, and bring in the right specialist at the right moment.
Specialists chosen for you
Every member is chosen for your project, never by default, and joins at the point where the project needs them.
Nothing gets lost on the way
Nothing gets lost changing hands: one chain, from brief to distribution, and the standard travels with it.
The strengths of an agency, the sensitivity and rigour of a craftsman.
Our members have worked for
Already know who you need? It’s à la carte: two, three or six skills, never more than the project needs.
Build your teamWhat happens to your film after delivery?
Often, once delivered, and delivered well, the film is barely watched: the company, a few friends, and that is all. The problem is never the quality, it is what comes next. Collective Efficiency exists so that the chain does not stop at delivery: the film is conceived, shot and released by the same team, all the way to its audience.
Four stages, one chain, and you at the centre.
At each stage the right skills take over, without you having to repeat yourself. You sign off every milestone with your project lead. Nothing is rushed for its own sake: what we build here has to hold up well beyond delivery. Your guidelines are naturally elevated along the way, and keep evolving with what it takes to reach your audience.
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Listening & framing
With you: your project leadWe start from your reality: your goals, your audiences, your message. Together we define what the content has to achieve, and how long it has to keep achieving it: before we talk about cameras.
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Design & production
DirectingWriting, art direction, visual identity, filming. Everything is decided here, and every choice is agreed with you. Sometimes the finished project outgrows the first idea: we put it to you, and you decide.
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Post-production
Editing·Motion design & VFXEditing, motion design, graphics, grading. The people shaping it here watched it being born: nothing to explain again, nothing lost in translation.
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Distribution & results
Digital marketing·Distribution·Social mediaDistribution strategy, formats for each channel, tracking what happens: prepared during creation, not after. What we learn by distributing feeds what we shoot next. Delivery is not the end of the work: we stay with you so the content actually reaches its audience. We will never sell you a dashboard: we look at what brings in enquiries, and nothing else.
One film can be enough. A direction takes you further.
The one-off project has its place, and we stand by it: one need, one team, one delivery. That’s à la carte: you take exactly what you need. But over three months, six months or a year, we set a direction together, production keeps going, and we adjust as we go: what works gets amplified, what doesn’t gets stopped; the pace stays yours, revisited at every step. That’s the chef’s menu. Sign for a year and our only goal is that you sign again at the end, which only comes with results. The framework is built with you, and quoted for you.
What people ask us before we start.
What kind of projects is the collective for?
A brand film, a run of content, an identity, a distribution plan to build: the moment a project needs more than one craft, it’s for us. And if it only needs one, we’ll tell you.
How does a project start?
You write to us, the project lead replies within one working day, and a first, no-commitment conversation scopes out the need. The quote comes after, built around what you want to achieve.
Do we have to take all six skills?
No. It’s à la carte: each project draws on the skills it needs, never more. The full chain is there if the project calls for it, and every link knows the work of the others. And if you would rather be guided, there is the longer-term arrangement, the chef’s menu: a whole thought through from end to end, which often goes further than what you would have ordered piece by piece.
Why a collective rather than an agency?
Because you are choosing people, not an organisation. Each of us is independent and picked for your project in particular; between you and the specialist, there is only the project lead. And it usually costs less than an agency: each of us bills for the role we hold, and nothing is added on top.
Where do you work?
The whole collective is based in and around Lyon, and travels across the world, Paris included. When a project calls for it: Axel Milon, our project lead, has filmed in Luxembourg and Norway.
Do you do digital marketing?
Yes, and we make no secret of it. What we don’t believe in is everything built around it: the metrics that flatter and the vocabulary that impresses. What works is far older than any of that: being findable, having a reputation that arrives before you do, going to people with something to give them. Trade as it has been done for three thousand years, with better tools.
What does a longer-term arrangement look like?
A direction set at the start, then production that keeps going: shoots, edits, adaptations, distribution; as much as your business actually calls for. We amplify what works, stop what doesn’t, and the pace gets revisited as we go: never an imposed schedule, never a promised volume. As many pieces as your business calls for, not as many as a content calendar demands; we’d rather start from what you have to say, and it usually comes to fewer pieces than planned, which last a good deal longer. The framework is built with you, and quoted for you.
Do you follow trends?
We know them, that’s our trade. We use them when they serve your message, and ignore them when they only serve the counter. What really works has no age: saying something true, in the right place, at the right moment.
Don’t see your question?
Ask us directlyLet’s talk about your project
The collective is only one of the ways to work with us.